Perhaps you have noticed, but we have a new look! The new logo has been slowly surfacing through our e-newsletters, social media posts, stickers, and publications - but now we will be rolling it out across all of our platforms. This new logo has been in the making for more than a year, and in the summer of 2017, concepts were drafted with four designs sent out to the Colorado TU board and chapters for feedback. The initial concept was to mimic National Trout Unlimited's logo to help foster the continuity between the council and national organization. The council's goals in the logo redesign were largely influenced by the "one TU" mantra stating that, no matter your role in Trout Unlimited, whether volunteer, donor, chapter, member, staff, or supporter - we are all part of "one TU". Sharing a similar look helps portray that message.
Early renditions of logo concepts in fall of 2017.
Some ideas about incorporating the iconic Colorado Flag were discussed.
Another goal in the redesign was to provide a banner that chapters and volunteers would be proud to unite under as a symbol of statewide river conservation - from ranchers mitigating flows on the west slope, to veterans getting on the river in the Denver Metro area.
The new logo incorporates National's colors with a nod to Colorado's mountains and the downstream flows of of our water.
And while we were at it - why not throw in a new website? Out with the old and in with the new! If you are reading this post, then welcome to our new website! We have prioritized the important pages that people look for when visiting our site, such as membership, events, chapter locations, news, and advocacy alerts. We've also simplified the look and navigation to make it easier to use. The new site will be able to grow with us and help bring you the content that matters most. Feel free to take a look around!
A huge thank you to Steve Lopez, Corrine and Garrison Doctor, and all the volunteers and staff who have helped us redefine the CTU look across the state and beyond. And thanks, too, to the dynamic duo of CTU's Annie Smith and board member Michael Ledger who helped spearhead the new-look website to accompany our new logo launch.
CTU's current logo.
National Trout Unlimited's current logo.
